Soda Yesteryear: People & Their Soft Drinks (1960s-70s)

Once upon a time it was just a glass bottle or a can with pop-top.

We love our fizzy sugary beverages.  While today we drink from giant buckets of carbonated high-fructose corn syrup, once upon a time it was just a glass bottle or a can with a pop-top.  Here’s a random assortment of folks and their beloved soda pop, gathered from ads, found photos, newspapers, and other ephemera.  Enjoy.

A Coke frenzy, 1973

Enjoying Pepsi and Fritos at Frontierland at Disneyland., 1967

“Deposit 10 cents here”…. is she making a deposit?

“Pause for Living” was a regularly published booklet produced by Coca-Cola which featured recipes and Coke merchandise.  This is from the Winter 1961 edition.

Disco-era fashions featuring Coke (and probably coke as well).

Dr. Pepper-aholics.  Clearly, they have a problem they need to confront.

1970s Coke dealer (from a men’s magazine)

Nothing says “sexy” like posing next to a big vat of 7-Up

Patricia Paay partaking in an apple and 7-UP

Found photograph of a girl luring someone with a glass of Coke

Reedley College – Tiger Yearbook (Reedley, CA) – Class of 1974


A Playmate enjoys a bottle of Fanta

Texas 1970

The Supremes drink Coca-Cola

I enjoy a cold soft drink as much as anyone, but c’mon.

Schweppes 1967

Love is… never having to say you’re thirsty.

Would you like to support Flashbak?

Please consider making a donation to our site. We don't want to rely on ads to bring you the best of visual culture. You can also support us by signing up to our Mailing List. And you can also follow us on Facebook, Instagram and Twitter. For great art and culture delivered to your door, visit our shop.