The House of the Future was a series of Motorola advertisements from the early 1960s illustrated by Chicago native Charles Schridde (April 30, 1926 – May 15, 2011). Schridde’s first ad for Motorola TV’s (above) ran in Life Magazine and the Saturday Evening Post in 1961. According to Steve Kosareff “public response was so great that Motorola asked Schridde (even after he left the ad agency that Motorola had hired) to continue with a series of similar illustrations for its home electronics advertisements.”
“I paint. I love to paint. I get caught up in the moment and paint what I feel about a place. The smells. The light. The excitement I feel. I realize I must put the paint on quickly or the moment will be lost, so I paint and think paint. I’m wound up like a dancer that must match the music. I must match the light, the color. I’m trying to catch the mood. I get excited. I paint without thinking. Instinctually. I’m exhausted when finished.”
– Charles Schridde
We’d love to know more about Charles Schridde, whose talent deserves more recognition.