Allow me to boil down the entire marketing strategy for nearly every alcoholic beverage company in the 1960s-1980s: Babes Sell Booze. Whether it was beer or tequila, the selling tactic of choice was almost always this: have a hot model in the advertisement – end of story.
This sex-sells strategy continues to this day, but there was something special about the simplicity of the approach and the sheer number of times it was used in decades past that makes these old advertisements so wonderfully interesting to look at today.
La Grande Blonde de Champigneulles adverts from 1969
February 1969
1978
1973
Recognize the lady on the left?
1968 Le Vin Blanc de Blancs Crémant Veuve Oudinot
1970
Another recognizable face – Cheryl Tiegs before the infamous pink bikini poster.
1988
Jul 1984
(L) 1984, (R) 1979
1980 Cosmo magazine
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