Allow me to boil down the entire marketing strategy for nearly every alcoholic beverage company in the 1960s-1980s: Babes Sell Booze. Whether it was beer or tequila, the selling tactic of choice was almost always this: have a hot model in the advertisement – end of story.
This sex-sells strategy continues to this day, but there was something special about the simplicity of the approach and the sheer number of times it was used in decades past that makes these old advertisements so wonderfully interesting to look at today.
Recognize the lady on the left?
Another recognizable face – Cheryl Tiegs before the infamous pink bikini poster.