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Getting Fit With Montgomery Ward In 1980

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Here’s a few pages from the Montgomery Ward Spring/Summer catalog fitness section. Enjoy.

Montgomery Ward catalog 1980

Man, I remember when Pony and Puma were the shoes. Are these brands still around?

I just Googled it, and answered my own question. Evidently they are both still around; however, I don’t think they’re as popular as they were (correct me if I’m wrong).

Montgomery Ward catalog 1980

Sweet Lord, this is beautiful. Nothing says 1980 like feathered hair and a polyester tracksuit.

Montgomery Ward catalog 1980

Rollermania was in full swing in 1980. I know I was at the local roller rink on the regular from 1982-1983.

Montgomery Ward catalog 1980

I dig those rainbow socks. No sarcasm intended. I wonder what song they’re skating to…. I’m thinking maybe “You Decorated My Life” or “Ladies Night”.

Montgomery Ward catalog 1980

Everything looks normal here…. hey, what’s that in the bottom left corner? Item 7..

Montgomery Ward catalog 1980

Oh, it’s a cordless massager. Uh, huh. Yeeeahh, okay.

Montgomery Ward catalog 1980

That “cordless massager” would come in handy right about now.

Montgomery Ward catalog 1980

Montgomery Ward catalog 1980

Can you imagine actually doing this? Just facing a few inches from the wall, and “jogging” on a little pad?

Montgomery Ward catalog 1980

This treadmill just doesn’t appear very sturdy to me… and having to hunch and hold those bars – the whole contraption looks awful.

Montgomery Ward catalog 1980

Montgomery Ward catalog 1980

I can’t see a belt massager and not think of A Confederacy of Dunces – an amazing book that is desperately in need of a terrible movie adaptation. Way back when, they’d planned on using Belushi, but, well, he died. I’d heard Will Farrell for a while – thank God that didn’t happen. One day the shoe will drop, and it’ll be Melissa McCarthy or something and I’ll lose all hope for humanity.

Montgomery Ward catalog 1980

That “outstanding Ward product” would be $740 in today’s dollars.

Montgomery Ward catalog 1980 m

I’m going to go out on a limb and say Retrospace has more vintage ladies on stationary bikes than any other site on the internet

Montgomery Ward catalog 1980

Montgomery Ward catalog 1980