1966
At it’s height in 1972 Playboy magazine had a circulation of over 7 million copies per month and the New Yorker was reporting that almost 25% of college men were purchasing the magazine every month. Despite running the “What Sort of Man Reads Playboy?” campaign for over fifteen years Hugh Hefner was still trying to persuade advertisers that men were looking at anything but the pictures. These ads weren’t so much aimed at prospective readers but prospective advertisers.
Flashbak looked at more ‘What Kind of Men Read Playboy” ads here.
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