American Maker is a 1960 celebration of American craftmanship. Produced by the Chevrolet marque of General Motors and the Handy (Jam) Organization this 25-minute movie looks at how Americans are united in their love of doing. There are no idle hands as “Americans build, from youth throughout life, by using their ingenuity not only in technological advancement but in everyday efforts by everyone.”
Underscored by holiday camp music, the narrator hails the ever-young United States:
“As makers of today, and shapers for tomorrow we Americans seem to share an inborn understanding of how to go about making the things we want – whether we’re reaching for the moon, hobbying in the home, doing our part on a convenience to be enjoyed or preparing a tasty titbit, we’re all of us makers.”
Welcome to Team America.
Americans lapped up the propaganda – or at least they were encouraged to. In ‘Motown’ Detroit the film played as a premable to Hitchcock’s Psycho.
And now for your main feature.
Would you like to support Flashbak?
Please consider making a donation to our site. We don't want to rely on ads to bring you the best of visual culture. You can also support us by signing up to our Mailing List. And you can also follow us on Facebook, Instagram and Twitter. For great art and culture delivered to your door, visit our shop.