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Women Selling Booze: The Ladies of Vintage Alcohol Advertising

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vintage-alcohol-adverts

Allow me to boil down the entire marketing strategy for nearly every alcoholic beverage company in the 1960s-1980s: Babes Sell Booze.  Whether it was beer or tequila, the selling tactic of choice was almost always this: have a hot model in the advertisement – end of story.

This sex-sells strategy continues to this day, but there was something special about the simplicity of the approach and the sheer number of times it was used in decades past that makes these old advertisements so wonderfully interesting to look at today.

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La Grande Blonde de Champigneulles adverts from 1969

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February 1969

1978

1978

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1973

1973

1968

tequila-advert

vintage-booze-advertising

Recognize the lady on the left?

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1968 Le Vin Blanc de Blancs Crémant Veuve Oudinot

1968 Le Vin Blanc de Blancs Crémant Veuve Oudinot

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1970

1970

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dry-sack

Another recognizable face – Cheryl Tiegs before the infamous pink bikini poster.

two fingers tequila advert

1988

1988

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Jul 1984

Jul 1984

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(L) 1984, (R) 1979

1974

1982

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1980 Cosmo magazine

 

  • Tillinger

    Lambs – Caroline Munro?

    (And as always thank you for all your posts.)

  • Steve Mills

    Why are tequila ads always the sluttiest? Maybe because that’s the only thing it’s good for? Ugh.

    Black Velvet always had classy women. And I dare anyone near my age to look at a Martini & Rossi print ad and not instantly hear the jingle.

  • Roland C.

    If all women looked like this we wouldn’t need the booze. Oh, right…it’s for them.