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SHOCK! A Fabulous 1958 Universal Studios Horror Movies Pressbook

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SHOCK! A 1958 UNIVERSAL PRESSBOOK

 

So, I came across this 1958 pressbook put out by Universal Studios marketing their horror films to television stations. The book begins with some interesting promotional ideas. Then, it’s on to each film in their catalog, with recommended 10 and 20 second on-air promotions, TV news releases, and much more.

Each page is pictured below.

 

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So, I came across this 1958 pressbook put out by Universal Studios marketing their horror films to television stations. The book begins with some interesting promotional ideas. Then, it’s on to each film in their catalog, with recommended 10 and 20 second on-air promotions, TV news releases, and much more.

Each page is pictured below.

  • Awesome.

  • DavidB

    So why is Columbia/Screen Gems being used as the marketing arm of Universal for the syndication rights?

  • Hellbent For Horror

    To answer David B: Universal didn’t have any knowledge of television syndication. Columbia Pictures was ahead of the game with Screen Gems, which was their television arm. Universal sold the TV rights to all their pre-1948 movies to Screen Gems for $220 million. Screen Gems actually created the Shock! package out of Universal’s library.