So, I came across this 1958 pressbook put out by Universal Studios marketing their horror films to television stations. The book begins with some interesting promotional ideas. Then, it’s on to each film in their catalog, with recommended 10 and 20 second on-air promotions, TV news releases, and much more.
Each page is pictured below.
So, I came across this 1958 pressbook put out by Universal Studios marketing their horror films to television stations. The book begins with some interesting promotional ideas. Then, it’s on to each film in their catalog, with recommended 10 and 20 second on-air promotions, TV news releases, and much more.
Each page is pictured below.
Would you like to support Flashbak?
Please consider making a donation to our site. We don't want to rely on ads to bring you the best of visual culture. You can also support us by signing up to our Mailing List. And you can also follow us on Facebook, Instagram and Twitter. For great art and culture delivered to your door, visit our shop.
