SHOCK! A Fabulous 1958 Universal Studios Horror Movies Pressbook

SHOCK! A 1958 UNIVERSAL PRESSBOOK

 

So, I came across this 1958 pressbook put out by Universal Studios marketing their horror films to television stations. The book begins with some interesting promotional ideas. Then, it’s on to each film in their catalog, with recommended 10 and 20 second on-air promotions, TV news releases, and much more.

Each page is pictured below.

 

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So, I came across this 1958 pressbook put out by Universal Studios marketing their horror films to television stations. The book begins with some interesting promotional ideas. Then, it’s on to each film in their catalog, with recommended 10 and 20 second on-air promotions, TV news releases, and much more.

Each page is pictured below.