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Seeing Red In The 1970s: A Decade’s Fixation With The Colour Of Death, Fear And Regret

By on 5 June 2014 | comments 13

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JUST imagine for a moment what living in a room like this would do to your psyche.  It’s like your entire field of view is awash with ketchup.  This is the opposite of Feng Shui… this is Fen Shite.

Today we’re taking a quick look at Red in the Seventies.  Not just in décor, but the whole strange crimson enchilada.

Be prepared for near lethal amounts of red.  Anorak is not responsible for retinal scarring or mental deterioration incurred during the reading of this article.  Protective eye-wear is advised.

 

 

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When you think of the colors of the Seventies, you think of browns and earth tones (Harvest Yellow, Avocado, etc.).  However, the late Sixties brought an air of experimentation and obnoxiously bold colors.  It was a rebellion against the dull palette of earlier times.

At this moment the American household is probably the most colorful in the world, Latin America and Southeast Asia notwithstanding…. In a country once starved for color, there is now an embarras de richesse

- Decoration U.S.A. by Jose Wilson and Arthur Leamon (1965)

 

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This room would likely have driven the residents mad, but it didn’t matter.  Gone were the days of beige and taupe; it was time to open your heart (and shield your eyes), because red was officially “in”.

 

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This, from the Logan’s Run TV series, demonstrates how big bold colors were seen as futuristic or progressive.  As mentioned, the conservative palette was yesterday’s news.  To accurately depict the future, you needed heaping helpings of red!

 

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This is the most depressed family I’ve ever seen in my life. The man appears to be silently choosing how best to kill himself. Meanwhile, his wife stares silently into the abyss….

It’s well known that colors affect your moods.  The color red is associated with rage, anger, longing, malice, and wrath.  Perhaps, the generous helpings of red around the house had a little something to do with the misery.

Here’s another red bedecked family on the brink…

 

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“Help us!”

This is the look you get from a hostage. It’s that “I can’t say anything or he’ll blow us away with his shotgun, so I’ll just pray that someone will see the distressed expression on my face and rescue us” kind of look.

 

 

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Remember the red bathroom from The Shining (1980)?  The bathroom pictured above isn’t from the warped and psychotic mind intent on killing his family with an axe… it’s from an old decorating book.  Here’s the caption:

“No one nowadays would blink an eyelash at a bathroom like the one above with its riot of red and white marbleized paper, its red rug and curtains and its white tile floor and lavatories – for white is still needed to keep color in its place.”

No one would blink an eyelash?  Was it because they were so accustomed to red or because they were frozen in fear?

 

 

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Pacific Southwest Airlines combined pink and red to create some incredibly hot stewardess uniforms.  A far, far cry from today’s bland flight attendant garb.

 

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Say what you will about the berserk color palette of the Seventies, it made life a bit more interesting.

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Good Lord! What in the name of King Crimson are these people wearing?   This sort of thing would never have flown in the 1980s; but, somehow in the 1970s, it made sense.

 

 

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Today, red is used as an “accent color”.  Back then, it was more of a “torment color”.

 

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A tip to the lady who just entered this room – don’t make eye contact and back away slowly.

 

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What songs is playing on the Hi-Fi?  I can’t zoom in enough on the label to tell.  Perhaps, Neil Diamond’s “Red Red Wine” or my favorite “red” song – “Red Telephone” by Love.

 

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Red was popping up on all kinds of 70s-wear.  Let’s just say that recreational drug use was at an all-time high and leave it at that.

 

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Red chairs, red lamp, red ashtray, red striped socks, red scarf, red desk tray, red coat rack…. the array of red is impressive, but this next desk has them beat….

 

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There were all kinds of shades of red to choose from (cardinal red, rose, brick, ruby, raspberry, etc.); yet, it seems more often than not, the people of the Seventies opted for “cornea scalding red”.

 

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Let’s face it: red isn’t a family friendly color.  Do you get a creepy vibe from the picture above?  I don’t know what they’re all watching, and I don’t think I want to find out.

 

And finally, our final 3 contestants for Best Red Outfit of the 1970s. (Drumroll, please)

Contestant #1 – Marcia’s Miniskirt from The Brady Bunch

 

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Contestant #2 - Gabrielle Drake’s dress in The Au Pair Girls (1972)

 

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Contestant #3 – Markie Post’s space age getup from Buck Rogers

 

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And the winner is…. now, that’s just not fair… that’s cheating…

 

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Miss Drake for the win.

  • Cliff Walk

    I believe I had a pair of red corduroy pants in the ’70s. They were probably button front as well.

    • Anoraks

      Photos please, Cliff. In a plain brown paper bag to the usual address

  • Lia

    Red overload indeed! In the photo of the first depressed family sitting around the table, what is that red thing on the table? A spoutless coffee pot? A vase? A fondue pot?

    In the pictures of the two fellows seated on the red couch-thing, and the lady is entering through the beaded curtain… Why does the fabric on the wall drape all the way down over the seat? Was that a thing in the 1970s? And the wall-upholstery appears to be stapled crookedly in place, and possibly draped over a cardboard box to make the seating. Which makes me think it might be a set for an adult film. In that case, the blood red scene is much more depressing than sexy!

    Amazing photos, though eyeball scarring for sure!

    • MacKenzie Drake

      The red thing on the table is an electric coffee pot, I think. It’s got a very small spout opposite the handle. Still, very strange.

  • Mapster68

    “In the court of the Crimson King…….” I just can’t get those lyrics out of my head after viewing this post.

    • http://my-retrospace.blogspot.com Yeoman Lowbrow

      The cracked brass bells will ring;
      To summon back the fire witch
      To the court of the crimson kiiiiiiiiiiiiiiiiiiiiiing.

      One more for the road…

      • Mapster68

        Egads! Mainframes in the Court of the Crimson King – must be some kind of satantic voodoo or something! And yes, I had the album, and yes, I played it over and and over, and yes, my parents thought my eternal soul was lost….on second thought, maybe they were right?!?!?

    • Jeff Blanks

      And of course they actually put out an album called *Red* in ’74. Naturally, it’s dominated by *black*; the only red things in the cover are the title on the front and a single digit on the back. (Kind of like their previous album, *Starless and Bible Black*, which is cream-colored.)

  • Niko Barrett

    I had a pair of red painters pants in 1979. Very disco…the last gasp of disco pants

  • Rick Kulacki Jr.

    At least half of these photos ended in pancakes.

  • Pinky’s Mom

    There was a lot of horrible lime green around then too, and eye-raping sunflower yellow, and you’re not saying anything mean about THEM.

    Yeah, there was a lot of red. I tried to avoid it. Hot orange too. Same deal.

    Are the first 15 pictures (with the exception of the horrid acrylic ponchos you can make) of tasteless Europeans, or tasteless Americans? Just curious. Scandinavians liked a lot of red because it made them seem to feel less depressed. (“Seem” is the operative word here.) A lot of these characters look like Scandinavians to me. They were aggressively stylish in Europe in the 70s. We weren’t the only country that could make your head hurt back then.

  • Jeff Blanks

    The only red things in the shot of the first family are their shirts and that coffee pot.

    I have this strange idea that ’70s marketers, being Don Draper types at bottom, wanted to make with-it ’70s families look depressed and unhappy so they’d go back to the Good Old Norman Rockwell Square Thing. Obviously it mostly worked, though not without some updating.

    Honestly, I REALLY like the third shot; the excess of red is the only possibly bad thing about it.

  • La Cruz del Sur, Ormeno.

    …was NOT the Leprechauns the Irish folks looking for Gold and Gold Fortunes? Then, Where is the R…. Rrrrr that you are talking about? Good Day !!! Leprechauns – Irish Culture & Customs of Ireland, http://www.yourirish.com › You may end up being the luckiest person alive if you ever manage to catch a Leprechaun but there again it could bring more than enough trouble for what its … Ayayauja !!! :)