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Chic and Sexy Pre-Revolution Fashions of Iran

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Even as a kid in the 1970s I was well aware of The Iranian Revolution.  It was a top headline for quite some time because its consequences were so profound  The pro-Western Shah was overthrown and replaced with the rabidly anti-Western Ayatollah Khomeini.  Any Western cultural influences were rejected overnight in favor of a hard-line Islamic state.  Matters between the West and Iran got even worse when the dethroned Shah fled to the US, and the Iranians responded by holding diplomats hostage.  Almost thirty years later, things haven’t changed much.

 

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Miss Iran 1971 Finalists

Looking at fashions from the pre-revolutionary 1960s and 1970s, is a jarring experience. We are so accustomed to their “traditional” Muslim garb, we forget that Iranian ladies ever looked this way.  Miniskirts, bright-happy colors, sexy styles… it was all the rage before their entire culture was swept clean of any Western look overnight.

Let’s have a look at the fashions before the revolution.  Now, Iranian women have to fight for the right to be able to expose hair under their headscarves.  But in the 60s and early to mid-1970s it was quite a different story…

1970s iranian fashion

These Iranian movie starlets wouldn’t get away with this look today.  However, it should be said that although the Western look was purged, women actually did make some significant gains.  For instance, since the 1970s, women’s literacy and graduation rate has vastly improved.

Obviously, it’s a complex subject and I am nowhere near an expert.  So, let’s just stick to the fashion contrast, shall we?

Fashion in pre-revolutionary Iran_ Pahlavi Era 1950s-1970s - مد و زیبای زمان پهل2017-04-30 11_45_47

1960s Iranian fashion

Roshanfekr Magazine and a laundry soap advertisement  from the 1960s

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(L) Miss Teen World Finalists – 1968 . (R) Sholeh Zand – Miss Iran 1969

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Various Iranian celebs in the 1970s

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Googoosh was a popular singer in Iran, and a favorite of the Shah.  She happened to be in Los Angeles at the time of the revolution.  She returned home to find that she was no longer allowed to perform and all her material was banned.

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Ettelaat Banovan magazine covers from the 1960s

Fashion in pre-revolutionary Iran_ Pahlavi Era 1950s-1970s - مد و زیبای زمان پهل2017-04-30 11_51_59

At left, celebs pose for an Iranian New Year TV special

Fashion in pre-revolutionary Iran_ Pahlavi Era 1950s-1970s - مد و زیبای زمان پهل2017-04-30 11_29_56

Sexy actress Sepideh – pictured above and below

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(L) Tehran University students in the 1970s, (R) a shoe advertisement

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Miss Teen Iran Finalists 1969

Fashion in pre-revolutionary Iran_ Pahlavi Era 1950s-1970s - مد و زیبای زمان پهل2017-04-30 11_30_21

(L) On the streets of Teharan in the 1970s, (R) Actresses Haleh and Mahnaz

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Miss Iran finalists from 1972 and 1973

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(L) Miss Iran finalists 1966, (R) Iran Air flight attendants

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A couple Iranian celebs: Homa Roosta and Forouzan

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(L) Actrees Marjan, (R) Iranian pop star Arghavan  who fled the country in 1979.  As of late, she has been involved in attempts to bring music back to Iran, at the risk of imprisonment.

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Miss Iran 1978 finalists.  This would be the last pageant – there would be no Miss Iran 1979 or onward.

  • Galtza

    These women were the exception for being from upper-class families? It is a shame the backwardness of Islamic societies … now Islam has come to the West to censor everything, to ban all expression of happiness and individual freedom … Islam is the worst ideology on the planet.
    It is a real shame … even more … the Persian women are very beautiful. The Magrebies are very ugly, they would be unpleasant even without veil but the Persians and some Arabs are very beautiful.

    • njguy54

      The worst thing about religions of all stripes is that they enable despotism, repression and brutality by making God the bogeyman. Religion has been weaponized everywhere, in every faith discipline. No wonder young people (at least in the west) are abandoning religion in droves.

      • Galtza

        Strongly agree … but Muslims are mostly theocratic, do not separate religion from politics because they can not … their religion is their politics and their culture, their way of life. Their laws, their religion demand social control, that each Muslim is an inquisitor … because that is exactly what happens, every Muslim is an inquisitor with other Muslims … and if we allow them with any other non-Muslim person. This is true in all Islamic societies, not only in communities controlled by the Salafist sects (which should be banned and persecuted in the West immediately). It is no coincidence that both (Shiites and Sunnis) have two theocratic dictatorships as references: Iran and Saudi Arabia … but that the rest of Islamic countries are also theocracies … or almost.Pakistan, Bangladesh, Malaysia … even Morocco or Egypt. It is no coincidence, that is because the Muslims /Islam) are/is theocratic .. and just because they have come to the West they will not change their minds. They want to live in the West … but they do not want freedom, they want Islam … and if they can one day will vote for Islamic parties ,create Islamic neighborhoods and cities with Islamic laws. That’s what worries me, losing my freedom. Do not doubt it, Muslims are enslaved who slaves. They are victims … and executioners.