In March of 2016, Sony will finally stop manufacturing Betamax cassettes all-together.
The loser in a format war against VHS (developed by JVC) in the long ago 1970s and 1980s, the Betamax format first entered the American marketplace in November of 1975.
With cassettes sold in retail stores such as Sears and Radio Shack, Betamax, by some standards, should have been the winner in its pitched battle against the VHS tape format and consoles.
For example, Betamax featured superior picture and superior sound to its competitors and was described in promotional material as a “product of genius.”
The SL-5000, an early model of the player, could tape one show while you watched another, featured “express tuning,” could front-load cassettes (instead of top-load, like early VCRs) and featured “record functions on the left” side of the console; “playback functions on the right.”
And, of course, it came from a well-respected name: Sony.
But Betamax featured two terrible — and indeed, fatal — flaws.
The first was that the Betamax recorder/players were much more expensive than VHS players, and the second was that the Betamax cassettes — small, almost square devices — could originally only tape for up to 60 minutes.
A VHS cassette, by comparison, could tape up for up to two hours.
Global customers apparently wanted more affordable players, and more storage per tape.
Betamax attempted to strike back with later models such as its SL-8200, which could tape programs from TV for “up to two hours,” but by then it was too late.
Switching from VHS to Betamax meant that all your pre-recorded movies released by the studios, and all your taped-off-the-air programming would be incompatible. Consumers would have had to ditch everything they had collected and start over from square one.
The Betamax vs. VHS war ended with one clear winner, and it wasn’t Betamax.
Still, it will be a sad day, come March 2016, when Betamax officially enters the “obsolete” column.
Here are some advertisements for Sony Betamax from the 1970s and early 1980s:
Would you like to support Flashbak?
Please consider making a donation to our site. We don't want to rely on ads to bring you the best of visual culture. You can also support us by signing up to our Mailing List. And you can also follow us on Facebook, Instagram and Twitter. For great art and culture delivered to your door, visit our shop.