The Australian magazine PIX had already covered the newfangled teenagers in 1946. Three years later they had another look and this time spent the article complaining about the creeping Americanism. Despite the WW2 US forces that had been stationed in Australia now gone the Australian teenagers, like most throughout the world, looked towards American for their inspiration.
PIX in December 1949:
The teenager in Australia today is finding it harder to grow up than any of the generations that preceded him. His wholesale acceptance of American ways of dressing, American ways of dancing, American foods and American cliches of speech and thought are making him misunderstood in his own country. His enthusiastic expression of American culture and tradition is bringing him into conflict with his elders and making his assimilation into the community difficult.
Sydney University’s anthropology head, Professor A. P. Elkin pointed out that Australian teenagers are attracted by an outside culture and way of life which is not integrated with the native or British way of life. By attempting to grown up as foreigners in their own country, teenagers are causing cultural friction between the generations, making themselves unhappy and inclined to revolt.
Later on said Professor Elkin, they will settle down. They will realise they must be plain Australians and Englishmen, although for the time they are hypnotised by ways that look exotic.
PIX magazine’s long moan continues:
The Americans, who “discovered” the teenager, have built up an imposing series of industries around him. Specialised magazines cater for the teenage miss, whole stores are devoted to teenage needs, huge fortunes have been amassed in meeting what are believed to be teenager requirements.
Teenagers have their own music and dance routines, even speak a different language form the average Australian over twenty-one. Films, magazines, advertisers and radio all cash in on the teenagers cult by glamorising it. And that’s the way the teenagers mean to keep it because they don’t want the awkward age, when they were expected to be seen and not heard, to come into fashion again.
Badge of the modern teenager is bright dress – jeans and pedal pushers with garish-coloured shirts or sloppy joes. They play juke-boxes and drink innumerable sodas.
Teenagers are of two distinct types. The long-haired group and the short-haired group. The long-hairs usually sit around the milk-bar for several hours talking over the day’s events, playing their favourite juke-box numbers, smoking, and jitterbugging if they’re in the mood. Later they may drift along to a dating club where they can jive into the early hours to the sold bebop rhythm of one of Sydney’s biggest jazz bands. The regular crowd goes every night and recognised champions have contests to keep their speed up to scratch.
The short-hairs are generally younger. They smoke too, but don’t stay int he milk-bar for long stretches at a time. They like to move around, look at the shops and houses and go to picture shows. When they dance the dance the old-fashioned square reels – form two lines, clap their hands, bow to their partners and turn them around but they insist that they do not ape the Hollywood bobby soxer. They are proud of the fact that they have bebe complimented by Americans on their smart dressing.
But an eminent psychiatrist whom PIX consulted had the last laugh. “The teenager today knows something about sex, something about politics, something about Freud, something about Nietzsche, something about swing. He needs it all in a complicated world. As for the girls painting their faces, you can’t blame Americans. It was done in ancient Egypt before George Washington was born.