1978: have yourselves a Sammy Davis Christmas with Alka-Seltzer

BACK in 1978, the good folks at Alka-Seltzer needed a famous face to make their product buzz. They settled on Sammy Davis Junior.

Sammy would replace the double act of Buster Keaton and Speedy:

And then George Raft:

Sammy had style:

Sammy was a hit:

He was there to help comedian Timmie Rogers:

Sammy was Christmas:

In 1980, the brand went for the dream team:

Merry Christmas to all the stomachs everywhere…