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Sugar Peddling Vintage Ads: Lose Weight With Fizzy Drinks!

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“If sugar is so fattening, how come so many kids are thin? Next time you pass a bunch of kids, take a look. Kids eat and drink more things made with sugar than anybody. But how many fat kids do you see?”

Ummmm.  Actually, it seems every kid I see is a fat ass.  In the US, the natural stages of childhood are: learning to walk, learning to talk, and getting Type II Diabetes.

Yet, this advert is more of an indictment against the unhealthy diet and sedentary lifestyle of today than it is against the lying sugar peddlers.  Kids really were thinner then, and, perhaps, a lot of that has to do with the fact that high fructose corn syrup replaced sugar.




The very idea of using sugar as a way to lose weight seems a stretch.  These adverts are the result of fear running up and down the spine of the sugar industry in response to the new artificial sweeteners.  They were willing to try anything, even market it as a weight-loss food, to keep sugar on top.

Yet, there might be a glimmer of truth from these sugar peddlers. Sugar caused more cavities, but high fructose corn syrup is the prime suspect in the fattening of Americans (and now Europeans are starting to feel the girth).  Brands like Coke and Pepsi have long since switched from sugar to high fructose corn syrup, and subsequently, the western world has gotten a whole lot lumpier.

  • Lynsey Nicholsen

    I was overweight and tried so many things. Different things work for different people and I was lucky enough to find one that worked for me. I lost 19 pounds in one month without any exercise and it’s been a life changer. I’m a little embarrased to post my before and after photos here but if anyone actually cares to hear what I’ve been doing then I’d be happy to help in any way. Just shoot me an email at and I’ll show you my before and after photos, and tell you about how things are going for me with the stuff I’ve tried. I wish someone would have helped me out when I was struggling to find a solution so if I can help you then it would make my day