From the 1920s and into the 1950s the Shell Oil Company produced some wonderful advertising posters and some said, the most beautiful the country has ever seen. Looking at these examples from the mid-fifties it’s difficult to argue. It was a different time and the adverts, mostly shown in up-market magazines such as Country Life, show us a view of Britain as a lost rural idyl while, somewhat ironically, promoting not only petrol and oil but motoring in general and where it could take you. It was only Shell petrol and diesel that could give you the exhilarating pleasure and joyous freedom of the countryside.
Would you like to support Flashbak?
Please consider making a donation to our site. We don't want to rely on ads to bring you the best of visual culture. You can also support us by signing up to our Mailing List. And you can also follow us on Facebook, Instagram and Twitter. For great art and culture delivered to your door, visit our shop.