The Ink Beast Parade (1903 – 1908)

Augustus Ludwig Jansson's Inkydinks and Ink Beasts are advertising at its best

Ink Beasts Augustus Jansson Queen City Printing Ink Company

 

The Queen City Printing Ink Company, of Cincinnati (“The Oldest and Largest Printing Ink Works in The West” – with big branches in Chicago, Boston and Philadelphia), hired Augustus Jansson (a contributing illustrator to the Boston Herald) to create adverts which would run in The Inland Printer trade press. The adverts aimed at ink-buyers ran from c. 1903 to 1908. Dubbed ‘Inkydinks’ by the The American Printer/The International Printer in April 1906, the bright array of ‘Ink Beasts’ were the apogee of good advertising.

 

Ink Beasts Augustus Jansson Queen City Printing Ink Company

Ink Beasts Augustus Jansson Queen City Printing Ink Company

Ink Beasts Augustus Jansson Queen City Printing Ink Company

Ink Beasts Augustus Jansson Queen City Printing Ink Company

Ink Beasts Augustus Jansson Queen City Printing Ink Company

Ink Beasts Augustus Jansson Queen City Printing Ink Company Ink Beasts Augustus Jansson Queen City Printing Ink Company Ink Beasts Augustus Jansson Queen City Printing Ink Company

Ink Beasts Augustus Jansson Queen City Printing Ink Company Ink Beasts Augustus Jansson Queen City Printing Ink Company Ink Beasts Augustus Jansson Queen City Printing Ink Company Ink Beasts Augustus Jansson Queen City Printing Ink Company Ink Beasts Augustus Jansson Queen City Printing Ink Company Ink Beasts Augustus Jansson Queen City Printing Ink Company Ink Beasts Augustus Jansson Queen City Printing Ink Company Ink Beasts Augustus Jansson Queen City Printing Ink Company Ink Beasts Augustus Jansson Queen City Printing Ink Company Ink Beasts Augustus Jansson Queen City Printing Ink Company Ink Beasts Augustus Jansson Queen City Printing Ink Company Ink Beasts Augustus Jansson Queen City Printing Ink Company Ink Beasts Augustus Jansson Queen City Printing Ink Company

Augustus Ludwig Jansson

Augustus Ludwig Jansson

All work by Augustus Ludwig Jansson “Poster Designer, Illustrator Rhymster” of 102 Wallace Street, W. Somerville, Massachusetts – 17 Apr 1866 – 2 Nov 1926.

Via: The Smithsonian , Alphabettnentheletter