The Batchelors Foods adverts of the 1950s put across the idea that their canned products, although quick to prepare for the modern housewife, were actually the height of sophisticated dining. The premise seemed to be that a simple tin of peas meant minimal cooking which of course gave the housewife more time to look glamorous for her husband when he returned home from work.
After World War 2 a study showed that the average British housewife worked 75 hours a week with a quarter of that spent in the kitchen. It wouldn’t be until the 1960s that washing machines and refrigerators started to become common in British homes. Housewives were desperate for any sort of labour-saving devices and speedier, simpler ways of cooking meals.
In 1951 at the Festival of Britain huge queues of people were attracted to the Home of the Future’ exhibition which featured modern fitted kitchens and newfangled electrical appliances galore. Housework drudgery was a fact of life to most women in the post-war servant-less house.
Batchelor Foods Soup Opera Ads
These classic Batchelors Foods ads of the fifties soon affectionately gained the name ‘soup operas’.
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