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The Car You Always Promised Yourself – Ford Capri ads from 1969 -1986

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Ford Capri Mk1 Advert 1969

Ford Capri Mk1 Advert 1969

The ‘fastback coupé’ Capri Mk 1 was introduced to the British public in 1969 and was dubbed “the car you always promised yourself” – except my dad who had always promised himself a Cortina Estate. It was essentially designed to be a European version of the American Mustang “Pony Car”. Immediately successful, at least at first, and sold so strongly that the Capri was soon introduced to Australia and then the US market as the ‘Sexy European’ Lincoln Mercury Capri. Within a year a sportier, more high-powered option called the 3000GT was introduced to the British market.

The Capri got a facelift in 1972 (the Capri B as enthusiasts call them) and it got significant body changes as well as a new engine. The following year was the high-point for the Capri as far as sales went and it sold 233,000 units in 1973. By now over a million Capris had been sold.

The second generation Capri came out in 1974 and sold until 1978. It was called the Capri II. It was slightly larger and its overall design was more suited to everyday driving – not exactly the point of the original Capri.

The Mark III was released in 1978 and, despite flagging interest, stumbled on until 1986. Despite Ford’s attempts to market sporty and racing-inspired versions of the car, the Capri never caught the public’s imagination in the way that Mark I did in the very early seventies.

Ford Capri Vista Orange Special Advert 1971  The first Special Edition, the Vista Orange Special, 2000GT

Ford Capri Vista Orange Special Advert 1971 The first Special Edition, the Vista Orange Special, 2000 GT

 

Capri 2 + 2  - "We were going to call the new Capri a 2+2. But there's too much room in the back." No there wasn't.

Capri 2 + 2 – “We were going to call the new Capri a 2+2. But there’s too much room in the back.” No there wasn’t.

 

Sexy European

Capri. The first sexy European under $2300. A very precise sum to equate with sexiness of Europeans.

 

Great new accessories 1971

Capri - A Truly Personal Choice (UK)

We’ll sell you your own car.

Ford Capri 1969

Ad from 1969.

 

Ford Capri (1982)

The Ford Capri was nearing the end of the road. Ad from 1982.

 

Dunlop Formula 70 1972

Dunlop Formula 70 promises you more than just wide tyres.

 

Ford Capri 3000 GT  Advert scanned from 'Autocar' magazine, 9 October 1969

Ford Capri 3000 GT Advert from ‘Autocar’ magazine, 9 October 1969.

1972 Ford Capri 1600 XL (UK)

1970 Ford Capri (France)

 

1969 Ford Capri 1600 GT (South Africa)

South African Ford Capri ad from 1969.

 

1969 Ford Capri 1300 XL (Germany)

1969 Ford Capri 1300 XL (Germany)

 

Well, is it what you’ve promised yourself? Car, 1969.

 

1972 DUPLI COLOUR ADVERT - FORD CAPRI HTJ567K

Dupli colour advert from 1972.

 

1971 FORD CAPRI MK1 ADVERT

1971 Ford Capri mk1 advert

 

Ford_Capri_Mk1_1971

Ad from 1971

 

Ford Capri 2.8i Ford Ad Card  SP186 Oct 1984

As soon as adverts were using the word ‘practical’ everyone kniw it was the beginning of the end. Ford Capri 2.8i Ford Ad Card SP186 Oct 1984

 

1977 Mercury Capri II S,jpg

1977 Mercury Capri II S

 

1973 Mercury Capri Sport Coupe

1973 Mercury Capri Sport Coupe.

 

 

  • timdub70

    The US-market Mercury Capri was replaced by a twin of the 1979 Mustang and made until 1986. Didn’t know too many people that owned one.