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The Glorious 1970s T-Shirt

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The 1970s truly was the decade of the T-shirt. In prior decades, it was just too casual for public use – plus, they weren’t emblazoned with your favorite bands, etc. In the 70s, it was an identity statement, and with iron-ons, you could have a limitless selection of choices.

By the late 1980s, T-shirts were relegated to concert tees, and lame Ocean Pacific/Panama Jack varieties. The once ubiquitous tacky tees took a hit during the Reagan/Bush era – but at least it wasn’t a common practice to wear your t-shirts ironically. (groan)

Anyway, here is a heaping pile of ads and images from the T-shirt’s glory days, when it seemed like every magazine, every product, and every pop culture figure could be worn across your chest. It’s an interesting time capsule – let’s have a look….

 

1970s t-shirts 1970s Tshirt 39 1970s Tshirt 38 1970s Tshirt 37 1970s Tshirt 36 1970s Tshirt 35 1970s Tshirt 34 1970s Tshirt 33 1970s Tshirt 32 1970s Tshirt 31 1970s Tshirt 30 1970s Tshirt 29 1970s Tshirt 28 1970s Tshirt 27 tees 1970s Tshirt 26 1970s Tshirt 25 1970s Tshirt 24 1970s Tshirt 23 1970s Tshirt 22 1970s Tshirt 21 1970s Tshirt 20 1970s Tshirt 19 1970s Tshirt 18 1970s Tshirt 17 1970s Tshirt 15 1970s Tshirt 14 1970s Tshirt 13 1970s Tshirt 12 1970s Tshirt 11 1970s Tshirt 10 1970s Tshirt 9 1970s Tshirt 8 1970s Tshirt 7 1970s Tshirt 6 1970s Tshirt 5 1970s Tshirt 4 1970s Tshirt 2 1970s Tshirt 1 1970s Tshirt

  • Freakanatcha

    I believe Pam Dawber is in both the Avon and Mork & Mindy ads.

    • NGO

      and is that Todd Bridges in the Young Americans ad?

  • Chance Boudreaux

    The best part about t-shirts in the 70s/early 80s was that women typically wore no bras with them.