Vitamin Donuts – when fortified fat won World War 2

DONUTS. Americans love them. Donuts win wars, make Brad and Tiffany’s teeth and hair shine, and give you more “Pep and Vigor” than a puppy on speed.” In the exhibition, What’s Cooking, Uncle Sam: The Government’s Effect on the American Diet, we learn:

“The Doughnut Corporation sought endorsement from the Nutrition Division of the War Food Administration for its Vitamin Doughnuts campaign.”

Donut were once good for you.

Spotter: Retronaut, via What’s Cooking Uncle Sam?

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