Très Parisien: The Height Of French Chic 1920-1936

Très Parisien magazine sold itself as 'chic' and 'elegant' - its illustrations lived up to the billing

Très Parisien, 1923, No 9- 8. - SIMPLICITÉ. - Élégantes et discrètes..., anonymous, 1923

Très Parisien, 1923, No 9- 8. – SIMPLICITÉ. – Élégantes et discrètes – anonymous, 1923

Très Parisien magazine sold itself as ‘chic’ and ‘elegant’. Published between 1920 and 1936 it presented creations by such couturiers as Louise Chéruit, Premet (best known for La Garconne, or The Flapper, a black dress with a white collar and cuffs introduced in 1923, Philip et Gaston and Jeanne Lanvin. The illustrations were of young, white, slim models dressed in the latest ultra-modern styles.

Though uniformly svelte, these young things of the Roaring Twenties pushed the limits of acceptable clothing: new cuts, new fabrics and hairstyles once considered eccentric. This was the Paris of Art deco, Joséphine Baker, American star of the  “Revue nègre” at the Théâtre Music-hall des Champs-Élysées, Japanese artist Tsugouharu Foujita and Polish painter Tamara de Lempicka.

The images were printed on transparent paper using a stencilling technique known as en pochoir (as favoured by E.A, Seguy in his fabulous work)  and then hand coloured. Many of them are unsigned. Although many were created by Germaine Paule Joumard, aka ‘Joujou’, Très Parisien’s publisher.

 

Très Parisien

Very Parisian, 1925, No. 11, Pl. 17- Creations Charlotte FLOCH – JUST THE TWO OF US, GP. Joumard, 1925

Très Parisien. La Mode, Le Chic, L’Elégance, anonymous, 1923

Très Parisien. La Mode, Le Chic, L’Elégance, anonymous, 1923

Très Parisien, ca. 1926 - Tempête. La tempête a surpris (...), anonymous, c. 1926

Très Parisien, ca. 1926 – Tempête. La tempête a surpris (…), anonymous, c. 1926

Très Parisien, 1923, No. 4- 7- INDÉPENDANCE. Cette petite robe..., G-P. Joumard, 1923

Très Parisien, 1923, No. 4- 7- INDÉPENDANCE. Cette petite robe…, G-P. Joumard, 1923

Très Parisien, 1923, No. 3- Tissus de RODIER. Le Sentier de la Vertu., anonymous, 1923

Très Parisien, 1923, No. 3- Tissus de RODIER. Le Sentier de la Vertu., anonymous, 1923

Add to your set.Number of favorites-24 Rijksstudio Share Zoom inZoom out Très Parisien, 1923, No 11- 16. - INSOUCIANCE. - Jolie, cette toilette simple..., anonymous, 1923

Add to your set.Number of favorites-24 Rijksstudio Share Zoom inZoom out Très Parisien, 1923, No 11- 16. – INSOUCIANCE. – Jolie, cette toilette simple…, anonymous, 1923

Very Parisian, 1926, No. 1, page 1- Creations Philippe and Gaston, GP. Joumard, 1926

Very Parisian, 1926, No. 1, page 1- Creations Philippe and Gaston, GP. Joumard, 1926

Très Parisien, 1923, No 6- 10. -GARDEN PARTY. - Dans sa fraîche..., J. Dory, 1923

Très Parisien, 1923, No 6- 10. -GARDEN PARTY. – Dans sa fraîche…, J. Dory, 1923

Add to your set.Number of favorites-16 Rijksstudio Share Zoom inZoom out Très Parisien, 1928, No. 8 - Créations LUCIEN LELONG : 6. - TEA-ROOM..., anonymous, 1928

Add to your set.Number of favorites-16 Rijksstudio Share Zoom inZoom out Très Parisien, 1928, No. 8 – Créations LUCIEN LELONG : 6. – TEA-ROOM…, anonymous, 1928

Très Parisien, 1923, No 6- Ces deux toilettes aperçues au Bois....., anonymous, 1923

Très Parisien, 1923, No 6- Ces deux toilettes aperçues au Bois….., anonymous, 1923

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