In case of fire, 82% of 20th Century Americans surveyed in the pre-Internet era would rescue the TV set. The other 18% would stay still watching the thing and ask, ‘What fire?’ America loved the magic box. In these found photos, we see the television set being modelled for the camera. One thing you will notice is that the TVs back then had flat tops, allowing owners to place things on them: vases full of flowers and water (!), cuddly toys, ashtrays, women, bongs, object d’art, photographs, figurines and clocks with ‘hands’ (ask your parents).