Electric Colour Company’s sign for Time Out’s Gray’s Inn Road offices, 1970

ECC’s sign on the facade of the Time Out offices at 374 Gray’s Inn Road, King’s Cross, London, autumn 1970. Photos courtesy Electric Colour Company/Andrew Greaves

ECC’s sign on the facade of the Time Out offices at 374 Gray’s Inn Road, King’s Cross, London, autumn 1970. Photos courtesy Electric Colour Company/Andrew Greaves

 

Recent encounters with Time Out founder Tony Elliott have brought to mind the audacious sign created by design collective Electric Colour Company to mark the magazine’s move into premises at 374 Gray’s Inn Road.

 

Time Out Two views of the sign. Photos courtesy Electric Colour Company/Andrew Greaves

Two views of the sign. Photos courtesy Electric Colour Company/Andrew Greaves

Created in fibreglass, the 3D work represented a folded copy of the magazine. “This has a picture of the sign on the building which has a picture of the sign on the building, etc,” reported Time Out in 1970. “God knows how.”

 

From Time Out Dec 12-26, 1970. Note tail-end of Hack Typewriters (aka John May) piece on a fuss over the so-called “skinhead riot” at Holland Park School that month

From Time Out Dec 12-26, 1970. Note tail-end of Hack Typewriters (aka John May) piece on a fuss over the so-called “skinhead riot” at Holland Park School that month

 

The Lighthouse today. Photo: Gilbert McCarragher

The Lighthouse today. Photo: Gilbert McCarragher

374 Gray’s Inn Road stands in the block known as the Lighthouse, after the tower at one end (which apparently marked a popular oyster house in the Victorian era; see here).

 

374 is the building at far left. Photo: Googlemaps September 2017

374 is the building at far left. Photo: Googlemaps September 2017

 

Time Out was based at the address for more than a decade before moving to Southampton Row and then, after two decades, to its current headquarters in Wicklow Street, a stone’s throw from the Lighthouse.

These days the terrace 372-380 Gray’s Inn Road is home to the video hosting service Vevo.