In 1976, German-born photographer Walter Rudolph went to Ibiza. We’ve been there twice before, in the 1980s with Oriol Maspons (NSFW) and a second time with a group of British lads.
In ’76, the Spanish island was a relatively untested destination for visitors to explore. In 2025, 19 million tourists arrived. Rudolph’s pictures were part of the process that caused holidaymakers to come to Ibiza in droves.
His work has now been published by Agony + Ecstasy Gallery.
As well as working for Toni Stone, Bavaria, ZEFA and many other publications, Rudolph worked extensively with the travel company Thomson (TUI) and Spanish airline Iberia to promote new holiday destinations during the 1960s and 1970s.
Alongside his wife, who was also a photographer, Rudolph travelled to Hong Kong, Kenya, Portugal, Israel, Italy, London and across the Mediterranean.
Shot on colour Kodak film and often published in travel brochures, his atmospheric photographs appeared in travel brochures and were used by international photo agencies.
.
Would you like to support Flashbak?
Please consider making a donation to our site. We don't want to rely on ads to bring you the best of visual culture. You can also support us by signing up to our Mailing List. And you can also follow us on Facebook, Instagram and Twitter. For great art and culture delivered to your door, visit our shop.
