17 Soul Jangling 1970s Men’s Fashion Ads

Pages from Playboy Magazine 09 September 1974-3

 

This is clearly the coolest dude who has ever walked the earth. He’s got a falcon for God’s sake. Even Ron Burgundy didn’t have a falcon.

Anyway, here’s a potpourri of 1970s men’s fashion advertisements spanning from 1970-1975. An abundance of tight high-waisted slacks and a sea of plaid await.

 

I must say, I’m not in love with the red one-piece jumpsuit.

 

1971

1971

Don’t you love the hep with-it lingo? “For those who rap with today through the soul of yesteryear.”

(Note to those that like to get technical: some of these ads are for both men and women.)

 

 

1974

1974

“He’s sure of himself. He knows what he wants and can afford to pay for it. But he’s sure not going to pay more for it than he has to. And he doesn’t have to. He’s the Rappers man.”

 

The jeans rolled up to the knee, with red socks – I’m diggin’ it. But someone should tell the cowboy he runs like a woman.

 

1974

1974

“But for some strange reason American men have been hiding their shapes behind shirts that are too loose. Too billowy.”

 

I’m sorry but at least one of these photographs would fit perfectly in a pancakes post.

 

1970

1970

1970

1970

Kind of an awkward advertisement. And, yes, I most certainly have had bad times while wearing Levis.

 

1974

1974

She’s a’lookin’ and she’s a’likin’.

 

1971

1971

1972

1972

It takes a second, but she does have a right leg.

 

1974

1974

My eyes! Those yellow pants – how was this ever a thing?

 

1970

1970

That looks like Cybill Shepard, but I’m not completely sure. “The Time: Autumn. The Action: Sausalito, California.” It doesn’t really make sense, but for some reason it makes me want the shoes nonetheless.

 

1972

1972

 

1971

1971

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