In the 1920s and 1930s sexual deviants could slip and clank into lingerie and bondage gear from Yva Richard, founded by husband and wife team L. Richard and Nativa Richard, and Leon Vidal’s Diana Slip, part of his Les Editions Gauloise (later, Les Libraires Nouvelles) fashion network. House of Slip commissioned such esteemed photographers as Roger Schall and Brassaï to flog (pun intended) “très suggestifs” for “toutes les commandes particulières”.
Diana Slip’s main branch was at 9 Rue Richepanse in the 8ème, Paris, in which the discerning client could buy aphrodisiacs, dirty photos and mucky books. “Would you like to read something really daring?” asks one advertisement. “My collection contains the most audacious, the most licentious books published in English. (Illustrated).”
Yva Richard’s brochure, La Lingerie Moderne, offered masks and iron restraints, much of it modelled by the aforesaid Nativa, much of whom can be seen below:
Diana Slip
Nativa Richard
Jean Moral. Advertising Diana Slip 1930.
Jean Moral. Advertising Diana Slip 1930.
Diana Slip 1932
Diana slip advert
A metal bra and chastity belt by Yva Richard (modelled by Nativia Richard), 1920s.
Animal print panties with a tail by Diana Slip, 1920s.
Diana Slip, 1920s.
Nativa Richard
Yva Richard bondage
Yva Richard
Yva Richard
Yva Richard bra
Vintage Diana Slip advert Via
Yva Richard
Via AnOtherMag, Dangerous Minds, A Slip Of A Girl
Would you like to support Flashbak?
Please consider making a donation to our site. We don't want to rely on ads to bring you the best of visual culture. You can also support us by signing up to our Mailing List. And you can also follow us on Facebook, Instagram and Twitter. For great art and culture delivered to your door, visit our shop.
