The Struggle For Housing: A 1972 Fotoromanzo

To compliment the MOMA exhibition, Italy: The New Domestic Landscape, Italy’s Strum Group – Giorgio Ceretti, Pietro de Rossi, Carlo Giammarco, Riccardo Rosso and Maurizio Vogliazzo – produced three magazines. Each was designed as a fotoromanzo. The first issue,. The Struggle for Housing, can we seen in full below. The next two were Utopia and The Mediatory City.

Emilio Ambasz, curator of the exhibition, was quoted in the museum’s press release:

“The Gruppo Strum, rather than presenting a physical design of a domestic environment, chooses rather to go out into the street. Its “stand” represents any corner, where they freely distribute three different pamphlets —red, white, green— drawn in the form of photo-cartoons.

“The first pamphlet (white) depicts the present conditions of urban decay. The red pamphlet describes the methods which may be adopted to change the present situation. The green pamphlet catalogues all forms of urban Utopias presently envisioned by designers the world over.”

 

Italy: The New Domestic Landscape

Italy: The New Domestic Landscape

Italy: The New Domestic Landscape

Italy: The New Domestic Landscape

Italy: The New Domestic Landscape

Italy: The New Domestic Landscape

Italy: The New Domestic Landscape

Italy: The New Domestic Landscape

Italy: The New Domestic Landscape

Italy: The New Domestic Landscape

Italy: The New Domestic Landscape

Italy: The New Domestic Landscape

 

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