These Soviet anti-alcohol posters, produced from the 1960s through to the 1980s, extolled the virtues of booze-free living and warned against the perils of an alcohol rich diet. They seem to be aimed squarely at men.
Displayed in public places these posters attempted to sober up the Soviet citizen by forcing them to confront the issues associated with excessive alcohol consumption. This allowed the poster designers to present the anti-alcohol message in the most graphic terms. They depicted drunks literally trapped inside the bottle or being strangled by ‘the green snake’. Their protagonists always produce sub-standard work, are smashed when pregnant, neglect their families and present a constant danger to fellow citizens. These dangerous elements are paralytic freeloaders and shirkers who drive under the influence, they are violent, black-marketeers and desperate cologne drinkers…
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