Just seven volumes of Modes et Manières D’aujourd’hui were produced over its ten-year lifespan, with each volume numbering around 300 copies. Elite and expensive, the journal was published by Pierre Corrard and paired the work of a single artist with a single author in the manner of an artist book. The print run was limited to 300 copies.Later volumes reflected the growing influence of modern art movements, such as Futurism and Cubism in their depictions of modern life and style.
The first issue of the Art Deco Modes et Manières d’aujourd’hui was published in 1912 to showcase the year in fashion. (This annual periodical was a modern take on Modes et manières du jour, a series created by Debucourt and published by La Mésangère from 1798 to 1808.)
Published by Pierre Corrard (1877-1914), each issue of Modes et manières d’aujourd’hui featured 12 full-page stencil colour pochoire plates created by a single, highly celebrated artist of the time, and accompanied by texts written by a renowned author.
Publication ceased during the First World War and resumed in 1919. The complete collection comprises seven volumes, the last of which was published in 1922.
Modes et Manières d’Aujourd’hui, Issue 1, 1912
Here we see images from the three pre-war volumes comprising the collection:
Fashions and Manners of Today, 1912. The first volume of the magazine was illustrated by Georges Lepape , a famous fashion illustrator representative of the 1930s, with texts written by Pierre Corrard.
Fashions and Manners of Today, 1913. Text by playwright Fernand Nozière; drawings by Charles Martin, illustrator for early 20th-century fashion magazines such as the Gazette du Bon Ton, Fémina, and Harper’s Bazaar. The illustrated plates in the album offer magnificent compositions depicting the lively life of an elegant Parisian woman.
Fashions and Manners of Today, 1914. Text by Henri de Régnier; drawings by Georges Barbier. Two sonnets and twelve poems make up this third volume, illustrated by Georges Barbier, the celebrated illustrator and fashion designer.
If you liked these images from Modes et Manières d’Aujourd’hui, you can see more on a similar vein in our story Très Parisien: The Height Of French Chic 1920-1936.
Via: Internet Archive
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