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The Wonderful Art of the Empire Marketing Board

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The Empire Marketing Board was formed in May 1926 by the Colonial Secretary Leo Amery to promote inter-Empire trade and to persuade consumers to ‘Buy Empire’.

The EMB had three principal aims: to support scientific research, promotion of economic analysis, and publicity for Empire trade. Scientific research took up a large proportion of the EMB’s work and budget. It also had its own EMB film unit led by John Grierson, often considered the father of modern documentary film, which produced around 100 films with such names as ‘Solid Sunshine’ (which promoted New Zealand butter), ‘Song of Ceylon’, ‘Wheatfields of the Empire’, ‘Industrial Britain’ and ‘One Family’.

Colonial governments were reluctant to join the EMB, however. The EMB was ended September 1933 as a result of government cuts and the introduction of Imperial Preference.

Poster designed by Edward Barnard Lintott.

Poster designed by Edward Barnard Lintott.

 

By William D. Suddaby c.1929

By William D. Suddaby c.1929

 

Southern Rhodesian Tobacco, advert for the Empire Marketing Board illustrated by John Nash, 1929

Southern Rhodesian Tobacco, advert for the Empire Marketing Board illustrated by John Nash, 1929

 

Empire Marketing Board poster

Empire Marketing Board poster 1926-1933

 

East African Transport Adrian Allinson, 1931

East African Transport Adrian Allinson, 1931

 

Housekeeping on £1000-a-minute Empire Marketing-Board Edward McKnight Kauffer, 1930.

Housekeeping on £1000-a-minute Empire Marketing-Board Edward McKnight Kauffer, 1930.

 

Making the Empire Christmas pudding', artwork by F C Harrison c.1930.

‘Making the Empire Christmas pudding’, artwork by F C Harrison c.1930.

 

Charles Pears in 1931 for the Empire Marketing Board

Charles Pears in 1931 for the Empire Marketing Board

 

Empire Marketing Board poster c.1930 Margaret Clarke

Empire Marketing Board poster c.1930 Margaret Clarke

 

Prosperity from the Empire c.1930.

Prosperity from the Empire c.1930.

 

Motor Manufacturing Clive Gardiner c.1930

Motor Manufacturing Clive Gardiner c.1930.

 

A Blast Furnace Clive Gardiner c.1930

A Blast Furnace Clive Gardiner c.1930

 

Making Electrical Machinery Clive Gardiner c.1930

Making Electrical Machinery Clive Gardiner c.1930

 

Our Share (in black) of Total Imports Mann 1930

Our Share (in black) of Total Imports Mann 1930

 

Buy From Home c. 1930 Frank Newbould

Buy From Home c. 1930 Frank Newbould

 

Shipping Lanes Between Empire Countries D.M. Batty c.1930.

Shipping Lanes Between Empire Countries D.M. Batty c.1930.