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Slam Evil! Superhero Tag-Lines: 1966 – 2000

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In terms of superhero films, many fans see the dawn of the new age — or Era of Superheroes Triumphant — commencing in the twenty-first century, with the arrival of Bryan Singer’s X-Men (2000). The years before that, starting with Batman (1966), might then be seen as The Golden Era of Superhero Films, or if you prefer…The Prehistoric Epoch.

Here’s a look at how those Golden Age films were sold and marketed to audiences. Below are the tag-lines used to promote superhero movies, 1966-2000:



Wham! Now it’s all on the Cinema Screen in Colour – Batman (1966)



You’ll Believe a Man Can Fly” – Superman: The Movie (1978)



“Faster than Light. Stronger than a Hurricane” – The Pumaman (1980)



“Soar to Hilarious Heights!” – Condorman (1981)



“The Man of Steel meets his match!” – Superman II (1981)



“Superman vs. the king of computerized crime.” – Superman III (1983)



“Nuclear Power. In the best hands, it is dangerous. In the hands of Lex Luthor, it is pure evil. This is Superman’s greatest battle. And it is for all of us.” – Superman IV: The Quest for Peace (1987)



“Only one will claim the night.” – Batman (1989)



“They destroyed everything he had, everything he was. Now crime has a new enemy, and justice has a new face.” – Darkman (1990)



“An Ordinary Man forced to Become an Extraordinary Hero.” – The Rocketeer (1991)



The Bat, the Cat, the Penguin – Batman Returns (1992)



“From Zero to Hero” – The Mask (1994)




“In a world without justice, one man has chosen to protect the innocent.” – The Crow (1994)



“Who Knows what Evil Lurks in the Hearts of Men” – The Shadow (1994)


“Courage now. Truth always.” – Batman Forever (1995)


Original Cinema Quad Poster - Movie Film Posters

Original Cinema Quad Poster – Movie Film Posters

“Slam Evil!” – The Phantom (1996)



Original Cinema 1-Sheet Poster - Movie Film Posters

Original Cinema 1-Sheet Poster – Movie Film Posters

“Strength. Courage. Honor. On June 20th, it ALL comes together.” – Batman and Robin (1997)


“Born in darkness. Sworn to justice.” – Spawn (1997)


“Heroes Don’t Come Any Bigger.” – Steel (1997)


bladeposter “Against an Army of immortals, one man must draw first blood.” – Blade (1998)



For vengeance. For Justice. For Love.” – The Crow: Salvation (1999)




“Are you Unbreakable?” – Unbreakable (2000)

x“Trust a Few; Fear the Rest.” – X-Men (2000)