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Overdrive Magazine (1972-1973): Voice of the American Trucker

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In the 1950s, American kids idolized cowboys – in the 1970s it was truckers.  There was an endless supply of movies painting truckers as anti-establishment heroes of the highway (Convoy, Breaker Breaker, Smokey & the Bandit, etc.), and God-knows their tool of the trade, the CB radio, was the coolest thing ever. (See Your Official Guide To 1970s CB Slang).  Truckers were seen as rebels, interstate outlaws, cowboys of the open road who didn’t answer to “the man”…. but the public’s fascination waned by the early 1980s.

So, let’s have a look at the start of the Golden Age of the trucker in the covers and pages of the 1972-1973 issues Overdrive Magazine: The Voice of the American Trucker. Enjoy.

 

1972

June1972FrontCover

June1972BackCover

March1972BackCover

June1972SeminoleBrockway1

June1972SeminoleBrockway2

July1972FrontCover1

July1972DateMaster1

July1972DateMaster2

July1972TractoroftheMonth

April 1972

April1972FrontCover

April1972InternationalTrucksAd

January1972BackCover

Ah, the truck stop.  There’s still around today, but nothing like the 1970s.  Back then, these diners dotted the US highways from coast to coast – each unique, each a sanctuary for grizzled truckers to sexually harass waitresses (and, in the movies, start a brawl).

August1972FrontCover

August1972BackCover

August1972DateMaster

November19721stRunnerup

1973

February1973FrontCover

February1973Brockway

March1973FrontCover

March1973MackAd

April1973FrontCover

This is how truckers do Easter issues.

April1973DiamondReoRoyaleAd

May1973CoverStoryDodgeBighorn3

May1973CoverStoryDodgeBighorn4

July1973FrontCover

July1973CoverStory

January1973BackCover

January1973DateMaster2

March19732ndRunnerup

June1973FrontCover

So this takes us to the end of 1973.  Stay tuned for the rest of the seventies issues.

  • njguy54

    Absolutely stunning! The trucks aren’t bad either…

  • timdub70

    Truck stops…some of them are like shopping malls now. Some of them even have movie theaters! I’ve been to Iowa 80 in eastern Iowa and that thing is huge.

    • Richerd Johnson

      Largest one in the world.

  • BOB®

    Another winner, great post.