A newspaper advert for the British Conservative Party from the General Election, circa 1978. It depicts a man with the caption ‘Labour says he’s black. Tories say he’s British. Conservative’. Advert by Saatchi & Saatchi. - from our story '34 Great and Terrible Conservative Party Election Posters 1909-2001'

A newspaper advert for the British Conservative Party from the General Election, circa 1978. It depicts a man with the caption 'Labour says he's black. Tories say he's British. Conservative'. Advert by Saatchi & Saatchi.

A newspaper advert for the British Conservative Party from the General Election, circa 1978. It depicts a man with the caption 'Labour says he's black. Tories say he's British. Conservative'. Advert by Saatchi & Saatchi.

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