World War Two – Home Front – Rationing – London - from our story 'The CC41 ‘Pac-Man’ Utility Label in Wartime Britain.'

1942: Britain's fashion experts submit their designs to the Board of Trade, which advises changes to facilitate mass production of the clothes. In photo at left: an original costume, left, as submitted by designers, and the approved utility garment, right, which shows little difference between the two suits. At right: the original, left, compared with the smart utility counterpart, right, which was approved by the board at a fashion show in London.

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