World War Two – Home front – Rationing – London - from our story 'The CC41 ‘Pac-Man’ Utility Label in Wartime Britain.'

At a famous west end store, Norman Hartnell, Britain’s leading dress designer, sponsored a show of the new utility fashions for the coming season on March 9, 1943. These models, said Mr. Hartnell, are designed not only for the home market but also to uphold Britain’s fashion prestige abroad. From Left to right are: a 2-tone blue frock by Frances Leopold with unusual model pockets; navy blue Jaeger slacks with camel-coloured duffle coat and a wool-taffeta check blouse, a moss green coat with full yoke and inset belt with balanced pockets.

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