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When Flying was Fun! BOAC Airline Adverts from the 40s, 50s and 60s

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British Overseas Airways Corporation

BOAC ad from 1959

The British Overseas Airway Corporation or BOAC, as it was normally known, was a British state-owned airline created in 1940 with the merger of Imperial Airways and British Airways Limited. The two companies had been operating together from the start of the war after being moved to Bristol Airport from the London area. This company lasted until 1974 when they merged with British European Airways (BEA) to create the state-owned British Airways which still exists today albeit now as a private company.

In May 1952 BOAC became the first airline in the world to fly passenger jets with the de Havilland Comet which initially flew via Nairobi to Johannesburg and via the Far East to Tokyo.

Just two years after its maiden commercial flight all the Comet 1 aircraft were grounded in 1954 after four unexplained crashes – the last two BOAC aircraft at altitude.

British Overseas Airways Corporation

BOAC Stratocruiser Speedbird postcard c.1957

 

British Overseas Airways Corporation

Ad from 1956

 

British Overseas Airways Corporation

Ad from 1948

 

British Overseas Airways Corporation

Original caption from 1946: Passengers on long-distance Empire flights will soon be enjoying four course meals, served 10 000 feet above the Mediterranean or Persian Gulf. In a specially equipped London kitchen, BOAC’s experts are completing experiments with novel “deep freezing” methods. They are aiming at perfection in pre-cooking, packaging and freezing at exceptionally low temperatures, BOAC will establish a chain of depots where air meals will be prepared and terminals in the Dominions will be equipped for catering on return journeys. Picture shows a captain of a flying-boat dining with passengers when nearing Lisbon, en route to America. They are enjoying a three couse hot dinner cooked and frozen some days before it was put in a special heater and served piping hot.

 

British Overseas Airways Corporation

A BOAC Short Solent flying boat moored off the Tower of London in 1949.

 

British Overseas Airways Corporation

BOAC ad from 1949

 

British Overseas Airways Corporation

BOAC Avro York airliner, 1946 The York was a converted Avro Lancaster bomber.

 

British Overseas Airways Corporation Air Hostess

BOAC stewardesses ad from 1971.

 

British Overseas Airways Corporation

1954

British Overseas Airways Corporation

BOAC ad from 1960

British Overseas Airways Corporation square windows

(BOAC) speedbird DeHavilland Comet is shown in flight on Jan. 25, 1950

British Overseas Airways Corporation

Boeing 377 Stratocruiser

BOAC

Captains of the Air – advert for BEA – British European Airways, 1948

BOAC

Transport – New Terminal Three Building – Heathrow Airport

British Overseas Airways Corporation

“Take your choice” – QEA and BOAC, ad from 1950

British Overseas Airways Corporation

Unfortunately it was a surprise as BOAC merged with BEA in 1974 and the first British Concorde flew under the new British Airways livery in 1975.