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Sex Sells Auto Equipment (Part 2)

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1970

Auto equipment advertising in the 1960s-80s basically consisted of two components (1) the product and (2) a scantily clad babe nearby.  Oftentimes, you’d have the added bonus of horribly crafted sexual innuendo (ex.  a picture of a big breasted gal with the line “Everybody enjoys a nice set…. of high performance mufflers”.)   Take a look at some great examples of “sex sells” in the auto parts industry, and if you still want more, check out Part One.

 

auto advert 3

It’s not as thought auto equipment advertising was always dirty… it just had to have a pretty lady to “sell the sizzle”.  The Hurst shifter (above) is a perfect example.

Or this steering wheel advert…

1969j

“Now steering wheels can have sex appeal”

But smoking hot babes don’t just sell steering wheels… they sell steering wheel covers!

 

1970 2

If the chick in the miniskirt didn’t sell it for you, surely the “new material discover, Porotherm” did.

 

1970 22

Note the innuendo “mature audiences”, “naked truth”… because Cal custom “is hip to the scene”.  Even something as mundane as valve covers and hood pins are imbued with excitement when livened up with a little sexual connotation.

 

auto equipment advert

Imagine for a moment this Hurst auto equipment advert without the blonde in the miniskirt…. all the information is still intact, but something is just lacking.  For some reason, with a babe nearby, gear lube is suddenly cool.

 

1970jj

“The Keystone ‘Kustomflite’ wheel makes a groovy addition to your scene.”

I have to think they could’ve thought of a better brand name than Kustomflite.  I’m just sayin’.

More Keystone shenanigans….

1970 3

It seemed every piece of equipment could be warped into having sexual connotations.  No auto part was safe.

 

1974

1974j

Mustangs, bikinis and badass sidepipes…. It was 1974, and life was groovy.

 

1976

1980

Let’s face reality.  Guys were reading this discount auto equipment catalog for reasons other than the bargain basement pricing.

 

1981j

CRC Chemicals aren’t just  a manufacturer and distributor of industrial chemicals for maintenance and repair of automotive equipment – they also make stylish garments (best worn unzipped whilst topless).

 

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Included to demonstrate that the “sex sells auto equipment” philosophy was alive and well in other parts of the globe.

 

August 1970

This sultry maiden wants to give you something…. and I think you’ll like it.  Like it a lot.  That’s right, she wants to reach down and give it to you.  Close your eyes.  Now open them.  Yep – it’s an auto buyer’s catalog. (insert sound of deflating balloon)

 

p120

The auto catalogs were sexy, but the motorcycle handbooks were straight-up trashy.  Still, who doesn’t want a “taste of eyeball heaven”?

 

auto part ad

Boobvertising at its finest.

THE  END

souper

 

  • NGO

    The 1974 Mustang. How?? Why?? The 1974 Pinto, sure. The 1974 Duster, fine, but a Mustang. How did that happen?

    • Aidan Castles

      Hey
      NGO

      If you’re looking for Sex Equipment tutorials I’d recommend this page Sex Equipment

      • NGO

        Umm, yeah, real good, okay then. Well, I’m due back on Earth now, so you take care.