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‘Femineered’ Ads From The Saturday Evening Post (Feb 14, 1953)

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Here are some ads I have scanned from the Valentine’s Day issue of The Saturday Evening Post in 1953. The magazine was first published in 1821 but between the 1920s and 1960s  it was one particularly popular with the American middle class, with fiction, non-fiction, cartoons and features that reached millions of homes every week.

Behold the wonder of decaf, the wholesome power of oats, the glory of grippie underwear, and the splendor of decorative fridge covers…

 

The Saturday Evening Post (Feb 14, 1953) vintage adverts

Man, this family sure is photogenic garglers. I especially love the shot of dad coming home with the dreaded disease…

The Saturday Evening Post (Feb 14, 1953) vintage adverts

“Jimmy and Susie, run to your rooms and get under beds. Not another word – make haste!”

The Saturday Evening Post (Feb 14, 1953) vintage adverts

The Saturday Evening Post (Feb 14, 1953) vintage adverts

I don’t doubt it’s comfortable as your birthday suit, but do we really need to zoom in on the butt crack region? That could get dicey.

The Saturday Evening Post (Feb 14, 1953) vintage adverts

Politically incorrect but still a nice illustration. I really appreciate how these old advertisements used real painted artwork. Remember Salvatore from Mad Men?

The Saturday Evening Post (Feb 14, 1953) vintage adverts

 

“truly femineered refrigerators” – that’s a word I’m going to have to remember. Thank you Saturday Evening Post!

The Saturday Evening Post (Feb 14, 1953) vintage adverts lucky strike

The Saturday Evening Post (Feb 14, 1953) vintage adverts

The Saturday Evening Post (Feb 14, 1953) vintage adverts

The Saturday Evening Post (Feb 14, 1953) vintage adverts

The Saturday Evening Post (Feb 14, 1953) vintage adverts

Man, where have you been all my life, oats? Who knew it was the answer to all of life’s problems?

The Saturday Evening Post (Feb 14, 1953) vintage coffee advert

The Saturday Evening Post (Feb 14, 1953) vintage adverts

I’ll bet this ad was illustrated by Frank Frazetta.

When I was a kid, I had a Lil Abner compilation and I must have read it a thousand times. The stories were so-so, but the artwork was breathtaking.

 

The Saturday Evening Post (Feb 14, 1953) vintage adverts

The Saturday Evening Post (Feb 14, 1953) vintage adverts

Don’t be like this guy and end up naked and living in a box. Get insurance.

 

The Saturday Evening Post (Feb 14, 1953) vintage adverts

The Saturday Evening Post (Feb 14, 1953) vintage adverts

 

It’s amazing – the picture on the television is more lifelike than the people watching it!

 

The Saturday Evening Post (Feb 14, 1953)

 

1953, vintage adverts, Northwest Airline, advertising, retro ads

  • Freakanatcha

    Bet Jimmy and Susie’s mom is worried that it isn’t just dad’s nose with the drip. No telling with all those tramps in the steno pool,

  • AlanOne7

    That Lil Abner ad is the best thing ever. Al Capp was a genius.

    Oh, how I miss car styles of the 1950s and 60s, with colored interiors and chrome trim. Yes, cars today are safer and more reliable, but they have the looks and charm of washing machines.