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Our True Intent Is All For Your Delight – Butlin’s at Skegness

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The first ever Butlin’s opened at Skegness in Lincolnshire in 1936 and it immediately became a huge success. Even during the first season the capacity had to be increased from 500 to 2,000 people. Eleven years before Billy Butlin had opened a set of fairground stalls at Barry Island in Wales. Indeed he opened the first ever dodgem cars here in 1928 and had an exclusive licence to import them. While in Barry, however, Billy noticed that landladies at seaside resorts would push families out of the lodging house during the day. He started to nurture the idea of a holiday camp similar to the one he used to attend when he lived in Canada as a child.

During World War II, the Skegness Butlins became a Naval training base (known as HMS Royal Arthur) but reverted back to a holiday camp in 1946. It is still open today as one of three remaining Butlins resorts. Over 400,000 visitors now attend every year. One of the original 1936 chalet accommodation units is still present and is now a grade II listed building.

Butlins Skegness postcard Our True Intent

Skegness, 1947.

Skegness, 1947.

Skegness, 1948.

Skegness, 1948.

Skegness, 1946.

Skegness, 1946.

Butlins Skegness postcard

Butlin's Ad from 1939.

Butlin’s Ad from 1939.

Butlins Ad from 1939 b

Whatever 'childern' were, this was their playground.

Whatever ‘childern’ were, this was their playground.

The beach at Skegness, 1948.

The beach at Skegness, 1948.

Aerial view of the Skegness Butlin's.

Aerial view of the Skegness Butlin’s.

Butlin's ad from 1953.

Butlin’s ad from 1953.

Billy Butlins First Holiday Camp, Skegness 1948

The Butlin's reading room at Skegness, 1947.

The Butlin’s reading room at Skegness, 1947.

Billy Butlin gets a kiss from Miss America and Miss Canada in 1962.

Billy Butlin gets a kiss from Miss America and Miss Canada in 1962.

Skegness, 1947.

Skegness, 1947.