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Miniskirts And Lots Of Purple: A 1972 Women’s Fashion Catalog

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Sears Simpsons 1972 (2)

 

For you’re viewing pleasure, I have lovingly scanned the women’s fashion pages from the 1972 Simpsons-Sears Fall/Winter catalog. Simpsons-Sears was basically Sears Canada (a combination of the Sears (US) and the Canadian department store, Simpsons).

The first thing you’ll notice is that ’72 was definitely a good year for purple.  Second, you’ll notice the miniskirt hemlines were way up…. this was just a year or so before the Great Hemline Fall in Canada and The States, when short skirts went completely out of style (and hotpants graciously filled the void).  Also, women’s slacks were coming into vogue at this time.  For years, ladies only wore dresses in public; Women’s Lib made pants acceptable.

As many may recall, the catalog lingerie section was often frequented by young hormonal lads for illicit purposes (we didn’t have the Internet back then).  Many boys became men via the bra & panties section of their JC Penny’s catalog.  As a somewhat uncomfortable bit of nostalgia, I’ve included some of those pages as well.

So, prepare yourself for a motherload of purple, a healthy offering of minis, lots of 70s fashion (both horrifying and glorious), and a few undergarment  pages shame.  Enjoy!

 

 

Sears Simpsons 1972 (8)

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Sears Simpsons 1972 (30) Sears Simpsons 1972 (29) Sears Simpsons 1972 (28) Sears Simpsons 1972 (27) Sears Simpsons 1972 (26) Sears Simpsons 1972 (25) Sears Simpsons 1972 (10) Sears Simpsons 1972 (11)

Sears Simpsons 1972 (30) Sears Simpsons 1972 (29)

Sears Simpsons 1972 (1) Sears Simpsons 1972 (12) Sears Simpsons 1972 (15) Sears Simpsons 1972 (14) Sears Simpsons 1972 (13) Sears Simpsons 1972 (32) Sears Simpsons 1972 (31)

  • SkeptiGal

    Ah, yes! Mom ordered for me from Sears, of course, (where else?)a royal purple ensemble for my grade 7 debut. So easy for moms in the early 70s- pick a page and, voila, there was your daughter’s wardrobe for the season. As I recall it was a stunning set, long vest, hot pants, skirt, ( all amethyst in color) with matching ivory pirate shirt. Oh yeah, I forget one other detail- in SATIN, no less!

  • Chance Boudreaux

    Aside from the bell-bottoms, a lot of this stuff is more feminine and enticing than the current flip-flops and muffin-tops.

  • and none of it came from china, or some 3rd world hellhole. all american union made. look for the union label. then came raygun and the gop, who are still ruining the world to this day. vote gop and you should be in a fema camp.

  • Andrea Smith

    Although I’m from the other side of the pond, a lot of the fashions do bring back memories; especially the purple!
    If memory serves I think mum bought me my first training bra from a British mail order catalogue as a birthday present in 1972. As I was a confirmed tomboy at the time, it wasn’t a very welcome present!