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‘I was a ‘Hitchhiker On the Highway of Love’: 1938 sexism

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IN 1938, Listerine featured the woman who was a ‘Hitchhiker On the Highway of Love’. Could she be helped before the trucker with the axe pulled over?

hitchiker on the highway of love 1

“‘You’re just hitch-hiker on the highway of love,’ I told myself…’and you’re not getting any younger’.”

hitchiker on the highway of love 2

Mr Simpson picks her up. Seated behind the ‘portieres’  (a loverly family from out of town), our glamour girl heard Mr Simpson bemoan her roadkill breath.

hitchiker on the highway of love 3

Listerine arrived on white charger. All was well. The shop worker pulled and married.

hitchiker on the highway of love

Before any date use Listerine – and use it afterwards, too. Listerine was once a treatment for gonorrhea.

  • Jerome Magajes

    It’s from 1940 ad.