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Groovy Chicks Selling Motorbikes: 1960s Sexy Swingin’ Scooter & Motorcycle Adverts

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vintage motorbike advert

“There’s nothing square about the new world of fun and adventure you’ll discover with your first ride.”

In the latter half of the 1960s, Yamaha, Suzuki and other motorcycle companies started targeting the young Baby Boomers, a massive generation with unprecedented levels of leisure money ready to be spent.  These mod young suburbanites were primarily being sold on the smaller, less than 150cc brand of motorbikes – they’re cheaper and less intimidating.   Perfect for the wannabe jet-setting playboys of the New Generation.

And, as you might expect, the primary consumers were males – and, thus, the primary means of marketing these motorbikes was the “sex sells” approach.  Just throw in some groovy chicks to the advertising and the easily duped male consumers will believe a “Yamaha Street Scrambler” was his sure ticket to getting the ladies.

So, let’s have a look at some 1960s advertising (and a few from the early 70s) which target the up-and-coming, horny white male, flush with cash.  Enjoy.

anni 70 MOTO SUZUKI ad

Of course, the US wasn’t the only market; Europe was perfect for selling two-wheeled transport to young men: they weren’t (and still aren’t) as car-crazy as Americans.

motorcycle advert vintage

“Take 100% blue eyes in a field of blonde excitement… a sunlit Yamaha afternoon… a secluded rendezvous… clear out of sight… a wild scene!  Yamaha gets you there with the grooviest off-the-road bikes anywhere.”

Yes, just buy her a Trailmaster and yourself a Big Bear, and you’re guaranteed a hot blonde will be ready for remote woodland lovemaking.

anni 70 DERBY TORPADO

“Style and perfection on two wheels” says this 1970 Italian moped advert, featuring a swinging chick in a miniskirt, an absolute requirement.

Pubblicità originale anni 70 PIAGGIO CIAO Advertising werbung reklame vintage

 

motorcycle advertisement vintage

Am I the only one that finds it a tad strange that this motorcycle advertisement references Rosemary’s Baby?

anni 70 MOTO NORTON 750 Commando AdvertGuidabilita translates to “Driveability”; take note that the name of the game is that these bikes are easy to handle.  We’re not selling Harleys to veteran bikers – we’re selling simple street bikes to urban youth.

yamaha motorbike advert vintage

“If you have a driver’s license and can ride a bicycle, you can ride a Yamaha” – Needless to say, the motorcycle companies were heavily targeting the young up-and-coming Baby Boom generation.

anni 70 GARELLI JUNIOR TURISMO Advert

anni 70 SUZUKI GT 380

This translates to something like “Women and bikes are all equal, but some are more equal”.  Then,  the next part throws me for a loop: “Cristina: a soft round embrace, as a return to the womb.” (?)

This ad is from 1974.  We’ve got a whole stack of 70s motor-adverts that “sell the sizzle” with even greater vigor coming your way soon.  Stay tuned!

 

 

suzuki advert

anni 70 MOTO MORINI

“It has only two cylinders, but looks like more!”

mach 3 motorcycle advert vintage

Dig those groovy boots with matching helmet!

005_The Bold World of BSA

anni 70 MOTO MOTOBYX MOTOBECANE

 

1961 Vespa

1961 Vespa

bsastarfire

1969 BSA adverts

motorcycle advert vintate triumph

It looks like this poor girl has just been in an accident.  Should somebody call an ambulance?

anni 70 MOTO SUZUKI

Advertisement 1964 Yamaha

This Yamaha advert comes to us from 1964: “Don’t ask her to Yamaha… unless.. you’re willing to marry the girl, or, you can buy her one, or you’re ready to share your buddy seat.”

anni 70 NORTON LINEA COMMANDO 750

“Faster, Farther with Commando Interstate”

1963 HONDA Motorcycle

The Honda ad is from 1963.  The Norton Commando ad from about ten years later demonstrates that, the times may have changed, but the sales strategy remains the same.

Pubblicità originale anni 70 Moto LAVERDA 750 SF Advertising

Kind of odd that they chose the photo where the girl is scratching/ rubbing her upper thigh, but the point is made regardless: buy a bike and sex will follow.

  • Steve Mills

    I’m not sure how it being in Rosemary’s Baby would make anyone think “I’d better buy a Yamaha!”