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Food hell: when Campbell’s made soup gravy

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CAMPBELL’S make soup. And that might be the start and the end of it. But what if soup wasn’t eaten from bowls? What if soup was eaten from plates? Crazy stuff, we know. But someone at Campbell’s thought it a great idea – better than soup lollies (soup on sticks) and Soup on pizza slices (Soup Triangles). The company invited shoppers into Campbell’s Kitchen.

Here’s a top tip : “Frozen hash browns and a can of Cheddar cheese soup help to make this flavorful dish easy and delicious! This is a great way to use up leftover ham.”

The food remains disgusting. But one thing that has improved is the photography. This is how Campbell’s used to sell soup you could eat with a knife and fork: