Subscribe to our mailing list

* indicates required

Fashion Studs: 1970s Macho Male Models & Their Rarely-Clothed Fawning Ladies

Share this:

October 1974-4_Page_4

Let’s just say it was a thing in the 1970s for men’s fashion spreads in magazines to feature an ultra-macho male being pawed by a nude or semi-nude female.  They left no room to wonder if this guy was a genuine 100% stud  – it was crystal clear from the naked chick fawning over him that this dude was a sexual dynamo, and by association, his clothing was a must-have for any aspiring 70s swinger.  And it wasn’t just Penthouse and Playboy that produced these testosterone-drenched fashion spreads; GQ, Esquire featured their fair share.  So, let’s have a look at a few.  But be prepared – the manliness can be overwhelming.

Our first fashion spread comes to you from 1971, featuring a mustachioed gentleman that would give Ron Burgundy a run for his money.

180_Fashion 1971

And what exactly is his ladyfriend wearing?  It looks like a napkin or a small washcloth tied in the front.

182_Fashion 1971

He’s got the terrycloth one-piece suit, mighty sideburns with handlebar mustache, and a bigass collar – it’s no wonder the girl can’t resist.

178_Fashion 1971  184_Fashion 1971

Well, it looks like this big fella has waited long enough; he’s not accustomed to having to wait when it comes to lovemaking. Let’s move on to the next fashion spread

40330_Playmen_1970_10_p_073_Moda_123_96lo

This is from a 1970 fashion spread from an Italian magazine.  His lady-about-the-house doesn’t feel the need to wear pants; and why would she? He’s such a sex machine, he’d have her out of her pants soon enough.

40364_Playmen_1970_10_p_076_Moda_123_194lo

And now she’s topless.  Suffice it to say, these 1970s macho males like their women disrobed.

40343_Playmen_1970_10_p_074_Moda_123_259lo

He’s literally wearing matching fisherman knit wool sweater and pants without the slightest self-doubt.  Now that’s a real man.

And speak of the devil – here’s a real man from 1974 that simply exudes 1970s manliness…

197405_125_Loose_Threads

“There’s little doubt that the lady, above, has developed a flash attachment for this well constructed hombre”

A mustard yellow leisure suit with rayon shirt with wide collar… add a mustache, a giant mane of hair, and a cheap cigar, and you’ve got yourself the ultimate 70s dude.

197405_127_Loose_Threads

Here is another fashion spread from the fine year of 1974…

us 1974- 03 (21)_Close Ups

“It’s finally safe to say it: The freaky school of fashion is out.  No more wretched excess in the name of liberation.  And if you bought a gray flannel suit this year – leaving the funny numbers on the rack – you’re not alone.  But we’re not going back to the Stone Age, either.  With the right accessories, you can add some flash to that grayness – understatement is best, of course, but it’s OK to take a few chances and make your outfit express your psyche too.”

us 1974- 03 (24)_Close Ups

Yikes. I thought they said they were leaving behind the “freaky school of fashion”?  Well, he has a the requisite nude female fawning at his feet, so I suppose I’ll let it slide.

Needless to say, ’74 was very good year for macho-male fashions – here’s another…

October 1974 043

I can’t help but wonder at what the reaction would be to a fashion spread like this today.

October 1974 044

Lastly, let’s have a look at a 1974 “Fall-Winter Fashion Forecast”…

Fall_Winter FashionForecast (4)

 

Well, look who’s arrived – a 70s stud with feathered hair and a turtleneck.  The lady can barely contain herself.

Fall_Winter FashionForecast (2)

He checks his watch impatiently.  It’s been over an hour since this 70s stud has had sex; he grows restless.

Fall_Winter FashionForecast (3)

 

Time for a night on the town.  A houndstooth suit with wide-ass-hell tie and real fur trim – the perfect attire for a night of dancing, drinking and rails upon rails of cocaine.

Fall_Winter FashionForecast (1)

Well, it’s been a long day.  Time to relax with a good book.  The lady dutifully undresses and he… well, he just keeps being a 70s stud.

  • njguy54

    Don’t you know that 70s men’s clothes were made of fashion antimatter? When he put them on, *her* clothes came off automatically.

  • Steve Mills

    The dork with the giant eagle on his stomach looks freaky enough to be Marjo Gortner’s brother.

  • Chance Boudreaux

    At least these photoshoots seem to understand their target market. Modern ones seem to be sexually ambiguous waif dudes hanging out with other dudes or if there is a woman in the shot she looks masculine or not interested in the dudes.