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Cigarette Pants & Condom Tees: When Fashion and Product Brands Collide

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Can your brain even comprehend how a pair of “hip-huggin’, flare-bottomed, all-season fun-wear for guys and gals” would be received today?  I suppose there’s probably some hipster out there wearing these, being oh-so-very ironic.  But in the 1970s, for under $3.00 you could own a cool pair of cancer-stick slacks and wear them without the least bit of self-conscious irony.

This advert got me thinking about other examples of where clothing/apparel crossed over with an unrelated brand.  Let’s look at a few examples from yesteryear…

015_Pretzel Bikini

The pretzel bikini is one of the more odd examples of where fashion and product brands crossover.  However, I think it needs to be said that this mom is smoking hot.

 

037_70s seventeen magazine

How about a poncho inspired by Hormel Chili?  An unexpected fashion-product crossover if there ever was one.

 

love pendant

Let’s face it, companies love having you wear their logos on your clothing – it’s free advertising.  Offering clothes with a brand name on it isn’t exactly a freak occurrence.  However, sometimes it does inspire a bit of head scratching (ex. the aforementioned pretzel bikinis), and make for an interesting pair.  In this case Pepsi is jumping on the hippie bandwagon and offing up a Zodiac Love Pendant.  A pretty cool trinket if you ask me. Your move Coca-Cola!

 

987190655_cc5_123_1146lo T-shirts are the best way to get your brand on people’s bodies: it’s cheap and it’s probably the most noticeable.  This condom company has a nice design for their t-shirts.  Only in the 70s.

 

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This and the next few pages don’t have the actual logo on the clothing, but there’s still that odd pairing of fashion and company brand that seem a bit strange together.  You may remember the strange Parker Brothers fashion spread from a while back.  Here’s some more in that vein…

 

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twa 3

Next up, Dodge Challenger fashions from 1969…

dodge 1969

1969

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dodge 1969 (3)

 

The next advert is for Ron Rico rum shirts.  Can you think of how this might be misinterpreted?

1976

This ad is from January 1976 – before boob jobs really became a thing.  So, perhaps, the breast-centric connotation wouldn’t have been a problem.

 

1981j

Care for a CRC jacket, ladies?  As this advert demonstrates, you should wear them unzipped with no clothing underneath.

 

November 1974

Of course, nobody was better at cross-fertilizing fashions than the tobacco companies.  Winston cigarette bell-bottoms were great, but Camel offers pockets you can stick anywhere – including fedoras (?).

1980

Well, that’s all for today.  There are many more where these came from, but we’ll save them for round two.  Cheers!

budweiser

  • GREAT STUFF – I will so play with that advert – link next Friday

  • NGO

    I want, no, I need a pair of Winston Fancy Pants.

  • SkeptiGal

    Did I read that ad correctly? Disposable bikinis? What? Did they self-destruct after 5 wearings? Oh dear….