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Cassandre: Fabulous Vintage Posters By The Legendary Graphic Designer

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“Poster work demands of the painter complete renunciation. He cannot express himself that way; even if he could, he has no right to do so. Painting is a self-sufficient proposition. Not so the poster. A means, a shortcut between trade and the prospective buyer. A kind of telegraph. The poster artist is an operator; he does not issue a message, he merely passes it on. Not one asks for his opinion. He is only expected to establish a connection—clear, powerful, accurate” – A.M. Cassandre (24 January 1901 – 17 June 1968)

 

 

dubonet

 

A. M. Cassandre, born Adolphe Jean-Marie Mouron to French parents in Kharkiv, Ukraine, was a supremely talented graphic designer, turning adverts for wine, glass, travel, magazines and more into original, highly engineered objects of desire.

Influenced by cubism, constructivism and surrealism, and such painters as Max Ernst, Gris and Pablo Picasso, Cassandre adopted modern story telling techniques. His work for Dubonet (seen above) harnessed an action sequence, allowing the poster to be read by anyone passing by at speed by train and car.

Cassandre wanted his work to be unmissable. However hard you tried not to look, his adverts invaded your space. He compared his style to reaching the woman and man in the street “not like a gentleman through the front door with a walking stick, but like a burglar through the window with a jimmy.”

To reach “the common man”, Cassandre created three typefaces – Bifur in 1929, Acier Noir in 1935 and Peigot in 1937.

 

Peignot typeface 1937

Peignot typeface
1937

Bifur typeface 1929

Bifur typeface
1929

 

 

World War II triggered the end of his Paris-based advertising business – although he spent a period in New York, memorably working on covers for Harper’s Bazaar.

Cassandre served in the French army until the fall of France, after which he worked on stage sets and costumes for the theatre. After the war, he continued this line of work but never lost his touch for sublime graphics, most notably cresting the 1963 Yves Saint Laurent logo.

In 1968, Cassandre took his own life.

 

A. M. Cassandre Maison Prunier 1934

A. M. Cassandre Maison Prunier 1934

Dubonnet 1935

Dubonnet 1935

 

 

Grand-Sport 1931

Grand-Sport 1931

Wagons Lits Cook 1933

Wagons Lits Cook 1933

 

YSL logo, 1961By Adolphe Mouron Cassandre

YSL logo, 1961 By Adolphe Mouron Cassandre

 

 

cassandretriplex

Fêtes de Paris 1935

Fêtes de Paris 1935

 

Angleterre 1934

Angleterre 1934

 

Au Bucheron 1923

Au Bucheron 1923

 

cassandre liner

 

cassandre1 cassandre pasis cassandre bifur wnamker cassandre unic cassandre70 cassandre98

Spidoléine, Sécurité 1932

Spidoléine, Sécurité 1932

Grande Quinzaine Internationale de Lawn-Tennis 1932

Grande Quinzaine Internationale de Lawn-Tennis 1932

G. des Fêtes de Paris, Du 17 Juin au 8 Juillet 1934 1934

G. des Fêtes de Paris, Du 17 Juin au 8 Juillet 1934 1934

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NEderlandsche NYverheidsten TOonstelling 1928

NEderlandsche NYverheidsten TOonstelling 1928

La Route Bleu, Londres-Paris-Côte D'Azur en Autocars de Luxe 1929

La Route Bleu, Londres-Paris-Côte D’Azur en Autocars de Luxe 1929

Watch the Fords Go By 1937

Watch the Fords Go By 1937

Chemin De Fer Du Nord - Vitesse-Luxe-Confort 1929

Chemin De Fer Du Nord – Vitesse-Luxe-Confort 1929

Italia-Cosulich, Lloyd Triestino-Adria c.1935

Italia-Cosulich, Lloyd Triestino-Adria c.1935

1939

1939

1940

1940

HB combo 1508_1

 

 

Via: A.M. Cassandre